Brand: Global Desi
Founder: Anita Dongre
Founding Date: 2013
Industry: Fashion & Accessories
Want to walk around the street in style? Global Desi has made it easy for you.
Global Desi is a vibrant, colorful, young, and alluring boho-chic brand. The brand is a part of India’s leading fashion house, Ochre, and Black Private Limited. The parent company of Global Desi, Ochre, and Black Private Ltd. established the first international outlet in 2013 in Mauritius. In April 2015, the headquarters of Global Desi shifted to Navi Mumbai, India.
The Idea Behind The Making…
Global Desi has adopted the method of fusing a variety of styles and designs with an Indian touch to it. Founded by Anita Dongre, the brand appeals to the international public with fashionable and exclusively designed women’s wear.
Global Desi is a brand that blends traditional beauty with western cuts resulting in colorful, stylish, and alluring women’s wear. It has more than 210 exclusive brand stores and over 690 multi-brand large format stores in India.
You can find the aesthetic clothing with an Indian touch and a boho-chic twist. The variety of dresses at Global Desi is a perfect blend of sophisticated and trendy looks, which guarantee to make you look like a diva walking on a street. All the mom’s out there can get a chance to the grove in style with their daughter with the special collection called ‘Twinning with Mom’.
The amazingly designed skirts with tunics and crop tops are being loved by girls, who like to dazzle every event.
The Brand With A Huge Fan Base
The collection at Global Desi is unique and adored by several celebrities, such as Kangana Ranaut, Neha Dhupia, Sara Ali Khan, Yami Gautam, Soha Ali Khan, and many more.
You can get the latest and classy outfits by shopping online on e-commerce sites, including Nykaa Fashion, Amazon, Ajio, and Flipkart.
The Brand Has Achieved A Milestone In Just A Few Years!
Pleased with the achievement of Global Desi, Anita Dongre, shared her thoughts by saying,
“At Global Desi, our vision is to offer accessible fashion to the style-savvy with apparel that is high on trend and comfort, global in appeal, and Indian in essence.
With 48 standalone stores in the country and the Mauritius store being our 49th standalone store, we are constantly endeavoring to further our reach by tapping into more markets each year.
We will also focus on new international markets to open more stores in the next year as we prepare to be a Global brand in line with our vision for Global Desi.”
The brand has been showered with some awards such as:
- IMAGES Fashion Award for Most Admired Fashion Company of the Year 2018
- Paul & Writer Mumbai Brand Summit & Hot Brands 2018 Award
- Zee Media Indian Women Award, 2016
- Women Entrepreneur of the year by CMAI, October 2015
- Appreciation for Promotion of Handlooms by Lakme Fashion Week 2015
- 15 Glorious Years of Design by Arch Academy of Design, 2015
- EY Entrepreneur of the Year 2014 Finalist
It is expanding its reach among the masses day-by-day. Most of the clothing by Global Desi serves twin purposes as they can be worn in the daytime as well as in the evenings too.
You can check out their vast collection on their website.