Founding Date: 2016
Industry: Beauty and Personal Care
“Hey! Is your skin is going rough lately? Why don’t you change your skincare brand?”
You do want to change your brand. Don’t you?
We’re all terrified at the thought of changing our daily care products, be it skin or hair. What if the product ends harming our skin or hair?
When it comes to cosmetics, we’re always concerned about the process of manufacturing the products. We’re insecure about changing to any other brand easily because of potential damage, but what if the products are all-natural and organic. No damage, no side effects, and a full organic experience! We trust nature. We might think twice before buying chemical products, but if it’s organic, we don’t worry, because we don’t have to! We know it’s going to be great!
This is why we see a huge buzz about organic products for skin and hair care. People want to ensure that everything they use is of the best quality and harmless. Mamaearth is one of the many popular organic products brands. It focuses on baby care, skincare, and hair care products.
Founding Of Mamaearth
Mamaearth is founded by Varun Alagh and Ghazal Alagh. When the husband and wife duo were expecting their first baby, they realized that the baby care products available in India contained chemicals that were harmful to the baby. There was no safer alternative available.
In the beginning, they bought their products from the US, which turned out to be a costly and inconvenient arrangement. They saw this as a business opportunity. They incorporated Honasa Consumer Pvt. Ltd. In December 2016, they launched Mamaearth with a range of toxin-free baby products. Varun Alagh is the Chief Executive Dad of Mamaearth and his wife, Ghazal Alagh is the Chief Executive Mom of Mamaearth. The couple made it their mission to make products that are safe and chemical-free for all babies in India.
How Does It Work?
Mamaearth worked to solve a common Indian parenting problem. The baby care products available in India do not meet safety regulations. It offers you products that are loaded with the goodness of nature, love, and are safe by international standards.
According to reports, Mamaearth stands as the very first Asian brand with a “MADE SAFE“ certification. All products are dermatologically tested and FDA approved. They are all free from all known toxins, some of which are also banned in a few countries.
Mamaearth brings to you a range of baby care, hair care, and skincare products. When Mamaearth launched, it only had six products in its catalog. Whereas now it has over 80 natural products under its umbrella, which are used by over 1.5 million Indian consumers.
Some of the best products developed by them are Easy Tummy Roll-On for digestion relief, bamboo-based baby wipes, and 100% natural plant-based toothpaste for children between 0 to 10 years. Skin and hair care products contain natural and healthy ingredients, such as onion, Ubtan, tea tree, vitamin-C, argan, cocoa, and charcoal.
It strives not only to cater to babies but also their mothers. From sunscreens to stretch marks removal serums, it focuses on all the phases of motherhood. One of their best-seller, which is also a fan favorite, is their onion-based products for moms out there!
Toxicants and chemicals are all around us! You’ve got the opportunity to give yourself and your baby everything natural and organic. So what are you waiting for? Get your phone, get your Mamaearth!