Nykaa: The Beauty Revolution!

Brand: Nykaa

Founder: Falguni Nayar

Founding Date: 2012

Headquarters: Mumbai, Maharashtra

Industry: Beauty & Personal Care

The use of beauty products is not limited to movie artists today. More and more working women and college-going girls are using cosmetics. There are a lot more brands now than they were before. Some brands like Lakme and Maybelline New York are in the affordable range. Many duplicates of highly-priced cosmetics like MAC are available in the market, but such products may cause harm to the skin and hair. In order to address this problem, Nykaa has come up with a platform where you can find genuine products of all brands of cosmetics, health, and beauty.

What Is It All About?

Nykaa is an Indian retailer of beauty, wellness, and fashion products. In the year 2012, it was launched as an e-commerce portal and has now become quite popular. Almost all brands of beauty products are available on it. From national to international, basic to luxurious, and low-to high-priced products, Nykaa has it all. They have a collection of 1200+ brands with 3 lakhs+ products.

In 2015, the company expanded its scope from online-only to an omnichannel model and began selling fashion products. Nykaa launched its collection of in-house beauty products in the same year. In the year 2016, it introduced a private label of products in the bath and body care category.

Nykaa - Uniq Stories
Source: Nykaa

It has warehouses in Mumbai, New Delhi, and Bangalore. Additional to its e-commerce business, it has an offline presence via 68 physical stores across the country.

It has two offline store formats called Nykaa Luxe and Nykaa On Trend. The Luxe format is established featuring Indian brands and international luxury beauty brands. It also includes Nykaa Beauty, the in-house collection of beauty products. The latter format has products, which are curated by category, based on their popularity.


Nykaa was established by Falguni Nayar in the year 2012. She completed her graduation from IIM, Ahmedabad. She spent 18+ years of her career life as a managing director at Kotak Mahindra Capital Company. She always wanted to be a businesswoman. She had a special love for make-up and was keen to know about e-commerce. With a belief in herself, she left her job at Kotak and established this brand.

The name Nykaa is derived from the Sanskrit word ‘Nayaka’, which means ‘one in the spotlight’. She’s also known as the beauty entrepreneur of India. In the beginning, it was only a multi-branded online beauty retailer, but with time it has expanded to brick-and-mortar stores.

It also has a mobile application that makes it convenient for users to access them. Nykaa can be named the Indian Sephora. Currently, it has four offline stores, one in Delhi and Bangalore and two in Mumbai. The company aims to open at least one store in each city.

Nykaa - Uniq Stories
Source: Nykaa

What Makes It Special?

Since its initiation in the year 2012, it has expeditiously emerged as India’s largest omnichannel beauty destination with millions of happy customers across India. It brings your favorite products from top brands around the globe. It assures you quality and originality in its products.

It also provides how-to videos on its official YouTube channel, which helps its consumers to stay up to date with the latest beauty trends. Their videos offer advice and tutorials by experts. Nykaa is an ever-growing community for beauty buffs and is also a beauty helpline.

It goes out of its way to provide its users the very best with 1200+ brands and 100% genuine products. It offers its consumers a far-reaching selection of makeup, haircare, skincare, personal care, fragrances, wellness, and luxury products for both men and women.

It gives women a chance to celebrate the star in them. It also claims to be a companion to every woman who embarks on her journey to discover her identity and personal style.

It believes that every woman deserves nothing but the best, purest, and trustworthy products they can afford. They strive to assure that their customers receive only 100% genuine and fresh products.

Nykaa - Uniq Stories
Source: Nykaa

From the widest collection of most genuine beauty products all around the globe to the best beauty advice, It is truly passionate about providing you with all your wellness and beauty needs. It claims that its passion lies in its customer’s beauty.

It also hosts the ‘Nykaa Femina Beauty Awards’ in partnership with women’s lifestyle magazine Femina, India since 2015. In 2019, Nykaa Fashion, in partnership with Vogue, India launched ‘The Power List.’ In October 2019, it partnered with the popular Bollywood actress Katrina Kaif to launch the brand Kay Beauty.