Brand: Elle 18
Founder: Hindustan Unilever Limited
Founding Date: 1997
Headquarters: Mumbai, Maharashtra
Industry: Beauty & Personal Care
With a massive fan following for years, this brand is not a new name in the market. It has been ruling the markets for a couple of decades due to its extremely reasonable pricing and the variety of range of cosmetics it produces.
Elle 18 is a brand especially for the youth who are usually broke but want to win the world. It celebrates youth, vibrancy and lets young women define style statements of their own.
The Story Behind The Establishment Of Elle 18
Elle 18 is a brand of HUL (Hindustan Unilever Limited). It was founded in 1997 in Mumbai to give the youth a go-to brand. All the renowned and foreign brands like M.A.C, Huda Beauty, Chanel, etc. are unreasonably expensive.
They tend to burn holes in our pockets while buying the least expensive of their products. Hence, the producers came up with Elle 18, a brand that could be reasonable for all age groups, especially the youth, and whose quality would never be compromised.
How Does Elle 18 Save Us From All The Extra Expenditure?
Women who love wearing makeup tend to keep a collection of cosmetics to suit their mood and occasion. Women with high-paying jobs can afford the expensive brands while college-going girls are intimidated. They too want to look confident in quality makeup but to afford such high-priced products is a dream.
Elle 18 has been fulfilling this dream of theirs by providing all sorts of necessary items at a price the youth can afford even without saving. The quality of the make-up products is such that they can be worn day-in and day-out without harming your skin.
This way, the brand has become a saviour for all those who love seeing themselves all decked-up without having to worry about going out of budget.
What Are The Categories That This Brand Covers?
As affordable as it could be, it also doesn’t compromise in its range and variety of products. They come in different shades to match skin tones and tastes. They do not give preference to a skin tone, making it a bias-free brand. The categories that these brand covers are:
- Glow Compact
- Juicy Lip Balm
- Nail Pops
- Colour Pop Liners
- Colourless Nail Pops
- Glitter Nail Pops
- Extension Nail Pops
The juicy lip balms come in some of the most favourite flavours among the customers- strawberry, fresh mint, lip-smacking chocolate, etc.
Out of all the variety of cosmetic products, the one that has got its hold quite strongly in the market is its affordable lipsticks. It is a youth favourite from this brand with as many as 60 different shades, each shade being different from the other.
It has hues of pink, brown, nude, etc. all that the young women prefer these days. They are easy to carry and apply. They keep lips moist and vibrant without looking too loud, hence making it an apt choice even for a formal, office look.
What Attracts The Youth To Elle 18 Today?
Being a brand that has been in the market for quite some time now, it has seen a revolution in women’s taste from the ’90s to this era. To change its products following the modern needs has been its key to stay in the market for so long. Though other brands have been selling out too, this brand cannot compete when it comes to its stability.
The products are made of the goodness of cocoa butter whose smell is mesmerizing. Jojoba oil rose water and almonds are some of the ingredients making it healthy for our skin too.
The brand ambassador being Anushka Sharma, a youth sensation and a beauty icon, is also the main reason why the youth trust this brand.
Overall Review Of The Brand
Elle 18 has become a trusted brand as it has served all the age-group make-up lovers with care and comfort for all these years. Their variety of products and their prices are just right for those who do not want to waste a fortune in owning make-up.
This must be your go-to brand if you’re in college or school, or simply if you don’t like investing in make-up too much. They promise quality and range and for the number of years it has held its appeal in the market, you can very well trust it blindly!