Brand: The Moms Co.
Founder & CEO: Malika Datt Sadani
Founding Date: 2016
Headquarters: Gurugram, Haryana
Industry: Beauty & Personal Care
The pandemic led to the decline of many businesses, however, small and medium scale businesses saw massive growth with the help coming from social media platforms like Facebook and Instagram. These platforms helped various businesses create awareness and optimize their customer endorsement.
One such booming business was The Moms Co.
What led to the finding of The Moms Co.?
Malika Sadani found that the country requires good, safe, and effective products for babies. So she felt the need to create a brand that helps women during their journey of motherhood. The goal of The Mom Co. is to make lives easier for moms by focusing on creating natural, toxin-free products that help solve any concerns regarding their body, face, hair, and skin.
Established for mothers who want to give their babies just the best, the brand is on a mission to help moms with natural, safe, and effective choices. The brand even touched the ₹100-crore revenue mark recently.
What makes the brand so popular?
With the main focus being on safety and health in these COVID times, consumers in the nation are increasingly re-evaluating their choices and opinions. This has led to the brand witnessing a stronger attraction for its natural and toxin-free products.
Malika Sadani said the brand’s main motive is to concentrate on meeting the growing needs of mothers and their babies, which has helped the company slowly rise in this segment.
At The Moms Co., products are made with love, care, and empathy. The major policy of the company is “no compromise” on the quality of products. Expert opinions from across the globe have helped them create the safest natural formulations that are certified toxin-free. This makes the products as pure as a mom’s love for her babies.
Some Of The Well Known Products From The Moms Co. Include:
Natural Baby Lotion
A 100% Natural Formula, Paraben, and Mineral-Oil Free body lotion with rich organic Shea Butter and Cocoa Butter, provides immense nourishment to the child along with deep moisturization to his skin. Organic Apricot Oil & Avocado Oil are also excellent sources of antioxidants and help in keeping the baby’s skin soft.
Natural Hair Strengthening Oil
It is known to strengthen hair and reduce hair fall. With a combination of 8 natural oils which include Amla, Bhringraj, and Tea Tree oils, it stimulates hair follicles and encourages hair growth. Amla and Bhringraj oils in oil reduce hair fall, encourage hair growth, and strengthen the hair by improving blood circulation.
Natural Body Butter
This Cosmopolitan Beauty Awards Winner is a rich combination of Shea Butter, Cocoa Butter, and Jojoba Oil.
Natural Body Butter deeply nourishes the skin from within, keeping it soft for a long time. The presence of Natural Almond, Jojoba, and Extra Virgin Olive Oils along with Shea Butter provides softness to the itchy skin and keeps a check on the stretch marks which are formed during or after pregnancy.
With ‘Ageless Expression‘, the campaign film featuring actress Kalki Koechlin, The Moms Co. aims to speak about the increasing trend among startups to break stereotypes. They want to help women embrace ageing along their journey without stressing over the skin and body damages by coming together to celebrate their ageless expressions.
With a leading skincare brand and the winner of the Best Emerging Skin Care Brand category in KSP Awards, Malika Sadani said:
“Our vision is to be a mom’s partner in her journey to motherhood, a company that’s listening and addressing her concerns. We do this with our daily mission of helping her choose natural, safe and effective options for herself and her family. It’s the reason behind everything we do, including calling ourselves The Moms Co.”